By any other name it's a "German Cockroach".
This pesky critter got its name as a household pest in 1890 when water from the "Croton Resevoir" began augmenting New York cities municipal water supply.
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Adults can deposit approximately as much as 500 eggs and their life cycle can be 8 days so do the math that can turn out to be many, many after a very short time.
The homeowners continued their due diligence sanitizing all surfaces, vinegar traps, fly swatters and used their mini fly lite compliments of UPM. Then the professionals came in...United Pest Management checked the drains, and used a sort of 3 pronged approach treating multiple areas at once: under the sink aerolsols, around the drains (organic), garbage areas. They sprayed under stoves, refridgerator, around and along side of dishwasher, baseboards. Hitting places they might land. Changing trash cans also helped. Treated indoor plants and tree's with soapy water. Lovely thought they can lay eggs in any organic material including moist soil and kitty litter - so totally clean it and sanitize and don't be afraid to call in the professionals earlier. They have tricks and tips they've been doing this a long time.
Within a day or two the population died away and the homeowners were very very happy. We love happy endings.